“Reach” is the act of sharing the eternal good news of hope to every nation, language, and people as a witness through every tool of digital and analog media available to make contact with an individual.
Explore how many people we are reaching across regions, divisions, and distribution channels.
Creates a shared understanding of who qualifies as “reached.”
Enhances precision in tracking and aligning strategies.
Optimizes resource allocation for maximum impact.
Helps evaluate audience size and content effectiveness.
Collect viewership numbers from each media platform.
Account for cultural and behavioral variations in viewing habits.
Filter out duplicate views to ensure unique audience measurement.
Use consistent methods to unify results across platforms.
Each platform measures audiences differently. Here is exactly how we calculate reach and impressions for each one. Where we cannot get exact numbers, we use an honest estimate and say so.
| Platform | Impression Definition | Reach Definition |
|---|---|---|
| YouTube | Total views across all videos in the channel | Views of our most-watched video that month* |
| How many times any content from our page appeared on a screen | How many unique people saw any content from our page | |
| Total views reported by Instagram | Unique reach reported by Instagram | |
| Threads | Total impressions across all posts | Views of our most-popular post that month* |
| TikTok | Total views across all videos in the channel | Views of our most-watched video that month* |
| X (formerly Twitter) | Total impressions and views across all posts | Impressions and views of our most-popular post that month* |
* These platforms do not give us unique viewer data. Instead of guessing, we count only our most-watched content for that month and interpret this to be the unique number of individuals we reached that month. This means we likely undercount real reach, but we prefer that to overstating it.
| Platform | Reach Definition |
|---|---|
| Website | The number of unique visitors to a site |
| The number of unique recipients who open an email we send | |
| Online Ads | The number of unique users who have seen one of our advertisements at least once |
| Platform | Reach Definition |
|---|---|
| Over-the-Air Broadcast | The total number of unique households or individuals that receive a broadcast signal over a specific period |
| Satellite Television | The number of unique households or viewers that have access to and watch a satellite broadcast over a given timeframe |
| Cable Television | The total number of unique subscribers or households that have access to and view cable TV content during a specific period |
| Shortwave & FM Radio | The number of unique listeners who tune in to a radio broadcast over a certain period |
| Over-The-Top Apps | The total number of unique users who access and view content through an OTT application over a defined timeframe |
| Platform | Reach Definition |
|---|---|
| Books | The total number of unique readers who have accessed or purchased a book; this can be gauged through sales figures, library checkouts, or digital downloads |
| Online Courses | The number of unique individuals enrolled in or accessing a course |
Reach is only the first step in Hope Channel’s mission to share hope with the world. To guide people on a true spiritual journey, Hope Channel is adopting a strategic model called RECoN – Reach, Engage, Connect, and Nurture.
How many individuals are we reaching with our message of hope?
Tracks the number of unique individuals who encounter Hope Channel content.
How much are people interacting with our message?
How many contacts did we give to the local church?
Tracks how many individuals successfully connect to a local church.
How many connected people are steadily growing in faith and staying involved for a long time?
Monitors the long-term spiritual growth and commitment of those connected.
Hope Channel has been given a mandate by the global church to share a message of eternal hope with those who haven’t yet heard it. Inspired by this challenge and knowing that there are 3.4 billion people still unreached, we have set a bold vision “to reach 1 billion people globally” with the message of eternal hope by 2030.
A person is “reached” when they encounter the gospel message through any Hope Channel platform.
Hope Channel’s approach is rooted in:
Our methodology includes:
We believe that every one of the 8 billion people on earth needs to hear the message of eternal hope. Our 1 billion vision isn’t about limiting the reach of our mission, it is a bold, measurable milestone on the way to sharing hope with the whole world.
You can help share eternal hope with the world by giving or joining us as an Impact Partner. Learn more here.
Want to start your own Hope Channel? Find out how here.
