Bringing Eternal Hope to 1 Billion People by 2030.
What is Reach?
“Reach” is the act of sharing the eternal good news of hope to every nation, language, and people as a witness through every tool of digital and analog media available to make contact with an individual.
The Vision in Motion
Reach 2030 Presentation
Explore how many people we are reaching across regions, divisions, and distribution channels.
Why do we measure Reach?
Clarity
Creates a shared understanding of who qualifies as “reached.”
Measurement
Enhances precision in tracking and aligning strategies.
Efficiency
Optimizes resource allocation for maximum impact.
Insights
Helps evaluate audience size and content effectiveness.
How do we measure Reach?
Track Audience Data
Collect viewership numbers from each media platform.
Adjust for Regional Differences
Account for cultural and behavioral variations in viewing habits.
Refine for Accuracy
Filter out duplicate views to ensure unique audience measurement.
Apply Standardized Guidelines
Use consistent methods to unify results across platforms.
How we count reach on each platform
Each platform measures audiences differently. Here is exactly how we calculate reach and impressions for each one. Where we cannot get exact numbers, we use an honest estimate and say so.
Social Media
| Platform | Impression Definition | Reach Definition |
|---|---|---|
| YouTube | Total views across all videos in the channel | Views of our most-watched video that month* |
| How many times any content from our page appeared on a screen | How many unique people saw any content from our page | |
| Total views reported by Instagram | Unique reach reported by Instagram | |
| Threads | Total impressions across all posts | Views of our most-popular post that month* |
| TikTok | Total views across all videos in the channel | Views of our most-watched video that month* |
| X (formerly Twitter) | Total impressions and views across all posts | Impressions and views of our most-popular post that month* |
* These platforms do not give us unique viewer data. Instead of guessing, we count only our most-watched content for that month and interpret this to be the unique number of individuals we reached that month. This means we likely undercount real reach, but we prefer that to overstating it.
Digital Platforms
| Platform | Reach Definition |
|---|---|
| Website | The number of unique visitors to a site |
| The number of unique recipients who open an email we send | |
| Online Ads | The number of unique users who have seen one of our advertisements at least once |
TV & Radio
| Platform | Reach Definition |
|---|---|
| Over-the-Air Broadcast | The total number of unique households or individuals that receive a broadcast signal over a specific period |
| Satellite Television | The number of unique households or viewers that have access to and watch a satellite broadcast over a given timeframe |
| Cable Television | The total number of unique subscribers or households that have access to and view cable TV content during a specific period |
| Shortwave & FM Radio | The number of unique listeners who tune in to a radio broadcast over a certain period |
| Over-The-Top Apps | The total number of unique users who access and view content through an OTT application over a defined timeframe |
Additional Channels
| Platform | Reach Definition |
|---|---|
| Books | The total number of unique readers who have accessed or purchased a book; this can be gauged through sales figures, library checkouts, or digital downloads |
| Online Courses | The number of unique individuals enrolled in or accessing a course |
What comes after Reach?
Reach is only the first step in Hope Channel’s mission to share hope with the world. To guide people on a true spiritual journey, Hope Channel is adopting a strategic model called RECoN – Reach, Engage, Connect, and Nurture.
How many individuals are we reaching with our message of hope?
Tracks the number of unique individuals who encounter Hope Channel content.
How much are people interacting with our message?
- General Engagement: Likes, comments, email subscriptions
- Deep Engagement: Direct messages or calls expressing interest
- Ready to Connect: Individuals ready to join a faith-based community
How many contacts did we give to the local church?
Tracks how many individuals successfully connect to a local church.
How many connected people are steadily growing in faith and staying involved for a long time?
Monitors the long-term spiritual growth and commitment of those connected.
Stories of Hope
Frequently Asked Questions
How did “Reach” begin?
Hope Channel has been given a mandate by the global church to share a message of eternal hope with those who haven’t yet heard it. Inspired by this challenge and knowing that there are 3.4 billion people still unreached, we have set a bold vision “to reach 1 billion people globally” with the message of eternal hope by 2030.
Who are we reaching?
A person is “reached” when they encounter the gospel message through any Hope Channel platform.
What does the Bible say about “Reach”?
Hope Channel’s approach is rooted in:
- Matthew 24:14 – “This gospel of the kingdom will be preached in the whole world as a witness to all nations.” (NKJV)
- Revelation 14:6–12 – The Three Angels’ Messages reaching “every nation, tribe, and people.” (NKJV)
- Matthew 13 – The Parable of the Sower, illustrating the universal spread of truth.
How do we account for regional differences?
Our methodology includes:
- Validating satellite and cable data
- Conducting field surveys and observations
- Partnering with local churches and organizations
Is our goal limited to 1 billion people?
We believe that every one of the 8 billion people on earth needs to hear the message of eternal hope. Our 1 billion vision isn’t about limiting the reach of our mission, it is a bold, measurable milestone on the way to sharing hope with the whole world.
How can I be part of this mission?
You can help share eternal hope with the world by giving or joining us as an Impact Partner. Learn more here.
Want to start your own Hope Channel? Find out how here.