In Albania, a New Media Center and OneVoice27 Point to the Ends of the Earth

In Albania, a new media center and a locally built evangelism plan take shape as part of a global family moving with one purpose toward the ends of the Earth. In late June 2026, three leaders from the General Conference of Seventh-day Adventists traveled to Tirana and Durrës to inaugurate HopeMedia Albania, a digital media hub created to carry the gospel of Jesus across the country, as reported by the Trans-European Division.

Erton Köhler, president; Richard McEdward, executive secretary; and Paul Douglas, treasurer of the General Conference, visited from June 22 to 26, touring the new studios along with churches, a school, and the Lighthouse Center of Influence. They met with local leaders including Delmar Reis, president of the Albanian Mission, and Zlatko Musija, president of the Adriatic Union Conference.

For the local church, the visit brought encouragement. “We are one church family. Although we serve in different parts of the world, we strengthen one another. What we have seen here is inspiring,” Köhler said. Douglas came away with a word he had not known before. “During my visit, I learned a new Albanian word, ‘besa’, a word that conveys trust, faithfulness, and keeping one’s promise. That word inspired me because it reflects our commitment to stand together with the Albanian Mission as partners while they proclaim the gospel of Jesus Christ through media,” he said.

Weeks later, the Albanian Mission presented OneVoice27 at the Global Adventist Internet Network (GAiN) gathering in Auckland, New Zealand, held from July 8 to 11. Developed by the mission's pastoral team beginning in April 2026, the strategy joins prayer, Bible study, and member training with social media, WhatsApp, and video for Albanian culture. A formal launch to members is planned for September 5, 2026.

The strategy begins with the audience. The mission has built studios where its team produces short videos and resources tied to Albanian culture and everyday life, speaking to family relationships, personal challenges, suffering, and the spiritual questions people carry. “We want to produce simple, contextualized content that connects with the Albanian reality,” said Delmar Reis, president of the Albanian Mission. “The aim is to reach people who may not yet be looking to study the Bible, but who have needs and questions. We want to create curiosity and open the way for meaningful conversations.” It is the same instinct the network encourages everywhere, content shaped around the people it hopes to reach.

Reis sees the effort as more than a plan. “From my perspective, this is a call from the Holy Spirit,” he said. “We will pray, we will work, and we will ask the Holy Spirit to fulfill His will in Albania.”

The Albanian Mission is in the process of becoming an official Hope Channel affiliate, joining its work to the wider network.

"Albania is a great example of how connections can overcome barriers, including the language barrier. They built a studio to listen to people in their own languages so that they can learn about Jesus. That's how our mission moves forward," said Sam Neves, vice president for advancement, communication, and marketing at Hope Channel International.

What rises in Albania is clear in purpose. A studio built for the way Albanians live, a united team, and leaders who put people’s real questions first all serve the calling the network shares worldwide, to carry the gospel of Jesus to the ends of the Earth (Acts 1:8).

TedNEWS also featured the inauguration of HopeMedia Albania. https://ted.adventist.org/news/general-conference-leaders-inaugurate-hopemedia-albania/