Creators Meet at Hope Channel in Brazil to Share Jesus Online

When Rayssa Fischer started college, she created an Instagram profile to share her coursework and her faith in daily life, now followed by hundreds. The young woman from Campinas, Brazil, wanted her videos to introduce others to Jesus, and that same purpose brought 250 content creators from across South America to the Creator Summit at the headquarters of Novo Tempo, Hope Channel in Brazil, in Jacareí, São Paulo state. Together, their profiles could reach more than 47.5 million followers.

Over three days, talks, discussions, and testimonies explored how to share the gospel online, from the care creators need when their lives are public to how they share their message. Theology students from Adventist University of São Paulo (UNASP) joined on the second day. 

The Creator Summit participants gather in the auditorium at Novo Tempo’s headquarters in São Paulo state. Photo: Kleiton Pieper.

Fischer said God equips those willing to serve. She named her profile “Crescendo no propósito” (Growing in Purpose) because she felt willing to help others grow spiritually, even before she felt fully prepared herself.

Pastor and content creator Álvaro Huanca began filming the cultural and musical richness of the churches in rural Bolivia where he works. Through the videos, followers learned about his ministry and began sharing it. The awareness led to support flowing both ways, with congregations in the region receiving financial support from people in many places, and viewers being blessed by the example of Bolivian members.

“That place is a blessing to me. The members there have an admirable love and affection for the Bible and for the church. That is how they inspire everyone to have a missionary spirit,” he said.

Participants also witnessed the baptism of Nely Cortez, from São Paulo, who, after a difficult period, felt alone and without support until she found an Instagram video by Pastor Robson Menezes. She contacted the profile and was referred to a couple who studied the Bible with her, listened to her, and offered emotional support. Cortez believes that difficult period brought her closer to Jesus.

Nely Cortez is baptized during the Creator Summit at Novo Tempo’s headquarters in São Paulo state. Photo: Kleiton Pieper.

“If it were not for social media, I would not have been reached by the work they do. That welcome gave me hope and the will to live again,” she said. Ricardo and Miriam Lobato, the missionary couple who welcomed her, said empathy and relationships are central to the Holy Spirit’s work.

“When we went to visit her, I did not talk about Jesus. I did what she needed, which was to be heard. A friendship grew from that contact. We talked about God and the Bible later, just as Jesus did,” Ricardo Lobato said.

“Be yourself on social media, but keep the missionary focus,” said Pastor Odailson Fonseca, communication coordinator for the office of the General Conference president, Seventh-day Adventist Church. “Always carry identity, mission, message, truth, relevance, and authenticity.”

Translated and adapted for Hope Channel International by Jeanne Damasio.

As first reported by Notícias Adventistas: https://noticias.adventistas.org/pt/criadores-de-conteudo-adventistas-sao-motivados-para-falar-sobre-jesus-com-proposito-na-internet/